No, it’s not the new line-up of Bucks Fizz! It’s the ever-talented Cheryl Baker and the amazing Medi1UK team, highlighting the invaluable work of Infant Lives at Edenbridge & Oxted Show.
MAD Ideas created the branding and marketing materials for the life-saving initiative. The new logo captures the special bond between parent and baby (Cheryl’s natural charm and warmth was our inspiration as we worked and listened to Making Your Mind Up over and over again!)
Paul at Infant Lives may not have made Bucks Fizz with his singing capabilities, but he does know a thing or two about first aid. If you’re a parent, grandparent, carer or childminder, and would like to know what to do to save an infant’s life, visit medi-1.ltd.uk
Buck’s Fizz is currently touring: